Sales Strategy
 The sales concept of Nautic Electronics GmbH plans to directly serve the Swiss market as well as using appropriately selected specialist dealers and systems vendor partners. Nautic Electronics follows the strategy of certifying its partners and thus guarantees proper distribution, optimal consultation and fully-functioning installations on board of yachts. The Nautic Electronics certification system guarantees that the partners and their employees have appropriate product training and that their knowledge is constantly adapted to suit new technologies. Nautic Electronics will sell its own SIC systems (Ship Identification Control) as well as products and electronic devices made available by the company in France, Italy and Croatia via the appropriately selected and certified bases. Only engineers and specialists in electronics and informatics certified by Nautic Electronics are able to install the whole system on a yacht by order of Nautic Electronics.
Nautic Electronics will thus ensure that facilities and systems are expertly installed on board yachts and with the appropriate know-how regarding network and communications facilities.
Nautic Electronics is planning to build up a network of certified specialist traders and to drive forward its own bases for the sales of its system in the Mediterranean area at a later point in time whereby selected specialist traders would continue to play an important role in the sales and support strategy.
The most important aim: satisfied customers and fully-functioning and reliable electronic systems on board yachts.
Nautic Electronics also sees itself in the role of a consultation centre for the latest technologies on board yachts.
In connection with this Nautic Electronics will set up appropriate consultation centres and training courses: for specialist traders, distributors and customers
Nautic Electronics definitely strives for constructive cooperation with customers and business partners.
Every solution offered by Nautic Electronics follows the highest objective of protecting resources and people’s lives and to make life on board of yachts safer and more comfortable.
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